In 1979, Steve and Carol Neely opened the county's first health food store on Main Street, Forest City that was called Gracious Goodness. They later moved, twice, to larger locations off of Oak St Ext where the store still is. The store's name was changed to Earth Fare and then later Plum Natural Market. Steve and Carol owned the store for 40 years. In May 2019, their store manager, Heather Collins, purchased the store from them and renamed it Plum Natural Wellness. We have been and continue to be a local family-owned business.

Our mission is to provide the best choices in natural wellness products and offer an amazing customer experience to our local community. Our current selection of products includes vitamins & supplements, clean body care, bulk herbs & spices, healthy lifestyles supplies, and more.
Plum girls you re perfect photo 1